Behance (stylized as Bhance) is a social media platform owned by Adobe 'to showcase and discover creative work'. Businesses like LinkedIn, AIGA, Adweek, and Cooper-Hewitt, National Design Museum, and schools such as Art Center College of Design, Rhode Island School of Design (RISD), School of Visual Arts (SVA), Savannah College of Art and Design (SCAD), and the Maryland Institute College of Art (MICA) have used their services. In July 2018, Behance had over 10 million members. Behance was founded by Matias Corea and Scott Belsky in November 2005. The company initially relied on revenue, generating income by selling banner ads, job postings and later, 99U conference tickets. In May 2012, their first round of outside funding received $6. 5 million from investors including Dave McClure and Jeff Bezos' personal investment firm, Bezos Expeditions. The company was acquired by Adobe Systems for $150 million in December 2012. Corporate affairs = Products =Users can sign up to Behance and build profiles consisting of projects. Both registered and unregistered users can 'appreciate' any particular project, as well as comment on them. Members of Behance can follow other users' profiles. Co-founder Belsky compared the first version of Behance's online porfolios with 'project' structures as providing an organised art showcase, in comparison to DeviantArt and Saatchi's digital community. Adobe Portfolio Adobe Portfolio (formerly ProSite) is Behance's DIY web design application, similar to popular tools such as Weebly and Joomla.