Man Category

He-Man is a superhero and the main character of the sword and sorcery Masters of the Universe franchise, which includes a toy line, several animated television series, comic books and a feature film. He-Man is characterized by his superhuman strength and in most variations, is the alter ego of Prince Adam. He-Man and his friends attempt to defend the realm of Eternia and the secrets of Castle Grayskull from the evil forces of Skeletor. He-Man has been singled out for the homoeroticism and gay subtext surrounding his character. Many critics have taken note of his queer-coded nature and perceived homosexuality, especially in his relationships with other male characters, particularly with Skeletor. Furthermore, since his creation He-Man has achieved gay icon status and amassed an LGBT followingspecifically amongst gay mensomething which Mattel is aware of and receptive to, He-Man has also been noted for his sex appeal towards gay men. The queer reading of He-Man's character and his relationship with Skeletor has also been utilized in advertisement and for charity. Development = Origin =In 1976, Mattel's CEO Ray Wagner declined a deal to produce a toyline of action figures based on the characters from George Lucas's Star Wars, due to the $750, 000 license required up front. Following the commercial success of the original Star Wars trilogy and its related merchandise during the next few years, Mattel launched several successful competing toylines which captured the public's imagination and significantly influenced the toy market. According to toy designer Mark Taylor, He-Man original design was inspired by Cro-Magnon men and Vikings. In the race to design the next popular action figure, Roger Sweet (a lead designer working for Mattel's Preliminary Design Department during much of the 1970s and 1980s) realized that simplicity was the key to success. According to his 2005 book Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea, Sweet knew that if he gave the marketing department something it could sell, he had won 90 percent of the battle. According to Roger Sweet, 'The only way I was going to have a chance to sell this [to Wagner] was to make three 3D models - big ones.

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