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Hot Wheels is a brand of die-cast toy cars introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, former owner of Matchbox. Many automobile manufacturers have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. Although Hot Wheels were originally intended to be for children and young adults, they have become popular with adult collectors, for whom limited edition models are now made available. = 1968 =The original Hot Wheels were made by Elliot Handler. Handler discovered his son Kenneth playing with Matchbox cars and decided to create a line to compete with Matchbox. Hot Wheels were originally conceived by Handler to be more like 'hot rod' (i. e. customized/modified or even caricaturized or fantasy cars, often with big rear tires, superchargers, flame paint-jobs, outlandish proportions, hood blowers, etc. ) cars, as compared to Matchbox cars which were generally small-scale models of production cars. He began producing the cars with assistance from fellow engineer Jack Ryan. 'The Sweet 16' The first line of Hot Wheels Cars, known as The Original Sweet 16 was manufactured in 1968. These were the first of the Red Line Series, named for the tires which had a red pin stripe on their sides. There were sixteen castings released, eleven of them designed by Harry Bentley Bradley with assistance from Handler and Ryan.