Levi Strauss & Co. () is an American clothing company known worldwide for its Levi's () brand of denim jeans. It was founded in May 1853 when German immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a west coast branch of his brothers' New York dry goods business. Although the corporation is registered in Delaware, the company's corporate headquarters is located in Levi's Plaza in San Francisco. = Origin and formation (18531890s) =German immigrant Levi Strauss started his trading business at the 90 Sacramento Street address in San Francisco and then moved the location to 62 Sacramento Street. In 1858, the company was listed as Strauss, Levi (David Stern & Levis Strauss) importers clothing, etc. 63 & 65 Sacramento St. (Today, on the current grounds of the 353 Sacramento Street Lobby ) in the San Francisco Directory with Strauss serving as its sales manager and his brother-in-law, David Stern, as its manager. Jacob Davis, a Latvian immigrant, was a Reno, Nevada tailor who frequently purchased bolts of denim cloth from Levi Strauss & Co. 's wholesale house. After one of Davis's customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Davis did not have the money needed to purchase a patent, so he wrote to Strauss suggesting that they go into business together.
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