Disney Princess, also called the Princess Line, is a media franchise and toy-line owned by The Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney, the franchise features a line-up of female protagonists who have appeared in various Disney franchises. The franchise does not include all princess characters from the whole of Disney-owned media, but rather refers to select specific characters from the company's animated films, including in the franchise protagonists of animated films from Walt Disney Pictures, with eleven characters from the Walt Disney Animation Studios films, and one character from a Pixar film. The 12 characters in the franchise are Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, Merida, and Moana. The franchise has released dolls, sing-along videos, apparel, beauty products, home decor, toys and a variety of other products featuring some of the Disney Princesses. Licensees for the franchise include Glidden (wall paint), Stride Rite (sparkly shoes), Hasbro (games and dolls), Fisher-Price (plastic figurines), and Lego (Lego sets). = Conception =Former Nike, Inc. executive Andy Mooney was appointed president of The Walt Disney Company's Disney Consumer Products division in December 1999. While attending his first Disney on Ice show, Mooney noticed that several young girls attending the show were dressed in princess attirethough not authentic Disney merchandise. 'They were generic princess products theyd appended to a Halloween costume, ' Mooney told The New York Times.
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